Avid/Euphonix Merge.

[LEX]

Well, its pretty much out everywhere now. Google it.

LEX

[TAFKAT]

Well, its pretty much out everywhere now. Google it.

LEX

LEX,

We have been talking about it already this morning on the AVID open letter thread.. :-)

No need to split the discussion IMO , I can change the old thread title to include the Euphonix news..

[Sound Drifter]

There goes the idea of getting some of their controllers in here. :(

[LEX]

There goes the idea of getting some of their controllers in here. :(

Why? EuCon with PT and Nuendo?

LEX

[LEX]

Very quite on many boards with this news. Most seem to fear that Nuendo and SB are going to be hurt greatly by this merger.

I think it will only help SB. SB is onboard with this as well. They know what is happening, and they know EuCon will continue for Nuendo and Cubase.

It can only be good for SB. For one, in their own developement, they have to take responsibility for the problems that their software has. Because it will be alot easier to just jump over to a PT rig, that is EuCon and finish the job.

Second, if the PT architecture opens up more, there maybe a possibility of Native PT and VST within PT, more powerful DSP, DSP Farms and multiple DAWs running all EuCon.

It is now a software world. By, by, Harrison, Neve and SSL. They are all now old, old school relics that need to be retired.

LEX

[MattiasNYC]

It can only be good for SB. For one, in their own developement, they have to take responsibility for the problems that their software has. Because it will be alot easier to just jump over to a PT rig, that is EuCon and finish the job.

Interesting point. This could certainly be true. However, it seems to me that the import/export of AAF/OMF hasn't really been properly dealt with by Steinberg, so this doesn't exactly lend itself to one being hopeful. But yeah, if there's a tighter integration between the more pricey Euphonix gear especially, and particularly if there's a new Native version of PTHD eventually, it'll be more tempting for studios to simply get that one fantastic controller/mixer, be it a SYSTEM 5 or Fusion, and then just get several softwares to be controlled by it.... so, good point.

Obviously, more revenue to Avid risks meaning more market share meaning less revenue for SB meaning less means to support the products.....


It is now a software world. By, by, Harrison, Neve and SSL. They are all now old, old school relics that need to be retired.

LEX

Well, it (moving towards a more software-heavy workflow) has been the trend for a while though I think. I've actually never worked in rooms large enough for large consoles like that in post so I actually don't know for sure, but my impression has been that the workflow in addition to cost and reliability (same coin different sides) has been a big reason for why studios have continued to use these big boards. And I guess the fact that they already invested heavily in the equipment and want to "protect" that investment.

But yeah, I can see how it could now move even farther in the software direction I suppose. Ultimately though, and regardless of the control surface, I would think that the primary issue is having software that is solid enough and flexible enough to deal with these larger types of projects.....

[TerryG]

You'll know the true impact if and when Euphonix products take PT control beyond what they allow the third party apps to do.

Ultimately, this means one of two things... Avid wants to eliminate the competition, or eventually absorb and integrate them.
This pattern of aquisition has been established.
It makes no sense to simply continue to own a company that allows parallel use of a tool with third-party applications that provide no revenue benefit to Avid's competing products.
In other words, why allow continuing competitive Nuendo compatibility when you have the power to compel Nuendo users to join the Avid world?

Yamaha either has plans for major league Steinberg hardware, or they're biding their time and attempting to sweeten the pot for the day Avid comes a calling... I just can't imagine their head is in the sand about this.

[MattiasNYC]

I just can't imagine their head is in the sand about this.

I can....

[kdm]

Y
In other words, why allow continuing competitive Nuendo compatibility when you have the power to compel Nuendo users to join the Avid world?

It depends on the model Avid is operating under now (it seems apparent the new CEO/management aren't following old models necessarily). As Lex mentioned (here or somewhere else) Avid/Digi make their money on hardware. If they can sell hardware to Nuendo users, they won't care that we are using Nuendo.

That is a viable possibility for where I think Avid's business is headed. This is esp. true if we see ProTools go all or mainly native. If not, then Euphonix options for non-PT users may become more limited. The latter simply doesn't mesh with the press release or statements from Avid reps though - the mention of moving to an "open" protocol implies even Eucon might be replaced for a format that gives Avid more fingers in the compatibility market overall, instead of the closed eco-system Digi has operated under for years. If Avid is smart, that's where they are headed.

Nuendo could benefit from that, but no more or less than Reaper, Sonar or Logic. So, the software market could level off, with the winners being hardware devs tied in with Avid, and the losers, hardware outside and exclusive from Avid products (e.g. Yamaha might think twice about diving into the controller market at any level above $2k now, esp. a controller dedicated to Nuendo/Cubase, but if Eucon, or whatever succeeds it is truly open, Nuendo may be a perfect fit or addition for many Euphonix-based studios/post facilities).

[Michael Tibes]

...Avid/Digi make their money on hardware. If they can sell hardware to Nuendo users, they won't care that we are using Nuendo.
I disagree on that. In my opinion they make money on offering a complete solution, including the software, with a very strong and logical marketing strategy that creates a 'pro' image. If you have PT, you're a pro and if you don't have it you can't be pro... In my expectation they will not feed the trolls, but continue their 'one and only' aproach. In that aspect they're like Apple.

Michael

[TerryG]

It depends on the model Avid is operating under now (it seems apparent the new CEO/management aren't following old models necessarily). As Lex mentioned (here or somewhere else) Avid/Digi make their money on hardware. If they can sell hardware to Nuendo users, they won't care that we are using Nuendo.

That is a viable possibility for where I think Avid's business is headed. This is esp. true if we see ProTools go all or mainly native. If not, then Euphonix options for non-PT users may become more limited. The latter simply doesn't mesh with the press release or statements from Avid reps though - the mention of moving to an "open" protocol implies even Eucon might be replaced for a format that gives Avid more fingers in the compatibility market overall, instead of the closed eco-system Digi has operated under for years. If Avid is smart, that's where they are headed.

Nuendo could benefit from that, but no more or less than Reaper, Sonar or Logic. So, the software market could level off, with the winners being hardware devs tied in with Avid, and the losers, hardware outside and exclusive from Avid products (e.g. Yamaha might think twice about diving into the controller market at any level above $2k now, esp. a controller dedicated to Nuendo/Cubase, but if Eucon, or whatever succeeds it is truly open, Nuendo may be a perfect fit or addition for many Euphonix-based studios/post facilities).
All us fans of Nuendo and Steinberg hope this impact is somehow beneficial.

But... I also see Avid's desire to sell hardware being more encompassing than just selling a few EuCon's to Nuendo owners... If they have their way, they'll want to sell converters, consoles, controllers, etc... the whole array of multi-tiered systems in which they control development, compatibility, and obsolescence (pseudo-forced upgrades). If it means aquiring Steinberg in a few years in order to control VST and ASIO as well, I won't be surprised.

I don't believe this type of monopoly will be in our best interests. TDM-related plug-ins already demand far higher prices than their VST equivalents (for no justifiable reason other than branding exclusivity), and controlling both formats becomes one more way to eventually force divisions separating features/price point and status.
As you can see, I'm way past the ramifications that simply buying Euphonix today will change the horizon tomorrow... this purchase is not an end game, it is a stepping stone on a road map.

Let's all count the times we've seen press releases fully abide by the initial glorified marketing statements implied therein....

[LEX]

I disagree on that. In my opinion they make money on offering a complete solution, including the software, with a very strong and logical marketing strategy that creates a 'pro' image. If you have PT, you're a pro and if you don't have it you can't be pro... In my expectation they will not feed the trolls, but continue their 'one and only' aproach. In that aspect they're like Apple.

Michael

They make money offering a complete solution. Well, yes and no. Take Apple for instance.

Do they offer a "complete" system for Final Cut? No. You still have to buy additional hardware like a Kona card ect.

Does Apple make their money selling Final Cut, Logic and OSX? Not they make their money buy selling the hardware required to run it.

This is a very similar situation to Digi. Do they make their money selling ProTools software.
No, because you need specific hardware to run it.

All in all, it is still a hardware that drives the profit. You buy Nuendo, you buy software. The rest is up to you.

While I imagine there will be somethings that are going to be more PT/Euphonix exclusive, that might serve the higher end customers more.
But, as the market has dictated, people want hardware controls for their software.

Without Euphonix, all you really have is Crappie. With EuCon you have a whole line of possibilities.

Maybe they'll require some sort of additional purchase without having Pro Tools.
But if they sell 5 more consoles because they can use it with Logic, Cubendo, or whatever they are already in a higher sales category then they were before.

I guess we are going to have to wait an see.

LEX

[LEX]

Fredo and Timo made some really good points here:

Fredo:
http://nuendo.com/phpbb2/viewtopic.php?p=176966#176966

Fredo is right. EuCon and Nuendo were the first together. Proof of concept was shown at AES 2002, I believe with Nuendo 1.5.

Timo:
http://nuendo.com/phpbb2/viewtopic.php?p=176967#176967

Avid may have a rep for things past, but as pointed out, killing off half their customer base. Not even a high school drop out would make that decision. It is business suicide.
Avid might as well just shut their doors with that decision. There are ALOT of high profile Euphonix customers.
Avid still needs to keep that business rolling, otherwise what is the point.

Euphonix probably wasn't cheap either, hence the acquisition, not a buy. Two companies "merging" into one.

Not every decision that will be made, everyone will be happy about, but I'm pretty confident that the decisions made will more than likely benefit more than less.

LEX

[MattiasNYC]

Good points Lex.

A couple of worries though are that by doing this Avid simply grows stronger and thereby threatens SB even more. It's hard to compete with someone who has significantly more assets and bigger market share (pro-audio, not consumer). Also, if SB is correct, this may result in development of new versions of Eucon that SB has a problem conforming to just like it has a problem with OMFs.

[Animus]

I am glad you are optimistic Lex but I will believe it when I see it. I imagine eventually EUCON will be held captive and used to blackmail people into Protools bondage, and the rift between EUCOn and third party support will steadily grow.

[LEX]

Good points Lex.

A couple of worries though are that by doing this Avid simply grows stronger and thereby threatens SB even more. It's hard to compete with someone who has significantly more assets and bigger market share (pro-audio, not consumer). Also, if SB is correct, this may result in development of new versions of Eucon that SB has a problem conforming to just like it has a problem with OMFs.

OMF problems have nothing to do with AVID. They haven't changed their specs in a long time. How is it that OMF from every other DAW works fine, but coming from or going into Nuendo, there is a problem?

[kdm]

OMF problems have nothing to do with AVID. They haven't changed their specs in a long time. How is it that OMF from every other DAW works fine, but coming from or going into Nuendo, there is a problem?

Not sure that's exactly the case - I've seen problems with other apps in the past, not just Nuendo. That could simply mean the spec itself isn't 100% clear, or applicable to how each app implements track handling. ProConvert has been the only reliable way to resolve OMF issues.

My guess is, ProConvert uses the basic, core form of OMF (or simply don't deviate from 100% compliance), where each vendor adds their own twist to support unique aspects of handling - things that aren't in the spec one way or the other, or are open to interpretation.

[LEX]

Not sure that's exactly the case - I've seen problems with other apps in the past, not just Nuendo. That could simply mean the spec itself isn't 100% clear, or applicable to how each app implements track handling. ProConvert has been the only reliable way to resolve OMF issues.

My guess is, ProConvert uses the basic, core form of OMF (or simply don't deviate from 100% compliance), where each vendor adds their own twist to support unique aspects of handling - things that aren't in the spec one way or the other, or are open to interpretation.

All the OMF testing I've done has shown otherwise. Though, I stopped "beta" testing Nuendo's OMF in the early versions of N4.
An OMF I imported into Nuendo then, was 2 frame early.

Seemed most of the OMF problems I experienced were 29.97 and start times.

[LEX]

Read this:
http://nuendo.com/phpbb2/viewtopic.php?p=176973#176973

Problem with this thought is that, if AVID were that closed off, why have they not disabled the SSL Madi boxes or Apogee hardware?
They could have easily done it.

When I asked Rich Neven's about it a while back, he said they would be crazy to do that because they have a large base of users who use them and disabling them would tick off too many of their users.

It isn't a smart business move.

LEX

[TAFKAT]

Euphonix probably wasn't cheap either, hence the acquisition, not a buy. Two companies "merging" into one.

?

An acquisition is a buy out, not a merger , seriously Mate, I have no idea why you keep insisting its a "merger" !

The press release was quite clear , AVID will be acquiring Euphonix , its no different when Pinnacle and/or Yamaha acquired Steinberg, not to mention AVID acquiring Pinnacle.

Did you see them as a merger, I didn't !

Plenty in the media are reporting it as a Buy as well : Here (http://soundonsound.com/news?NewsID=12694) , Here (http://news.yahoo.com/s/ap/20100412/ap_on_bi_ge/us_avid_technology_euphonix) , Here (http://emusician.com/news/avid_purchase_euphonix/)

If its a merger, what are the specifics of % shares, and who has the controlling share ?

I heard on the grapevine that Euphonix was on the verge of going belly up , AVID came in and swept up the crumbs.

[LEX]

Business acquisition is the process of acquiring a company to build on strengths or weaknesses of the acquiring company. A merger is similar to an acquisition but refers more strictly to combining all of the interests of both companies in to a stronger single company. The end result is to grow the business in a quicker and more profitable manner than normal organic growth would allow.

A Buy out could mean alot more things. Buying to split up and sell, shutdown, buying just the brand name, buying the technology only ect.

Obviously, none of the above are what is intended, hence merging the two into one stronger company.

Euphonix is a privately owned company, so I doubt we'll ever know what exactly transpired in terms of what is exchanged.

The man who owns the company, isn't exactly hurting. Euphonix going belly up? Rumor.
Euphonix may have had some trouble sustaining in the current economic climate, so from a business POV D.M. might have seen an opportunity to expand the company this way while also keeping his investment in tacked.
Besides, if Euphonix were "up for sale", don't you think we would have known?

One of the VP's at AVID use to work for Euphonix. I'm sure it was just a phone call.

Besides, there was discussion about it months ago privately and how the combination of the two could really take off and what could be done.

I know, there is half "the sky is falling" and half "the sky is growing".

LEX

[TAFKAT]

The man who owns the company, isn't exactly hurting.

What has his personal wealth got to do with anything ?


Besides, if Euphonix were "up for sale", don't you think we would have known?No !

What you described as a buy out is no different to when a company is acquired.

We are arguing semantics, to me personally I couldn't care less what term is used , as an acquisition and a buy out is the same thing, but a merger it is not IMO, that is different to an acquisition as its indicating that a company is investing in another but not acquiring it - i.e. Buying in to a % of a company to form a partnership. If it was a merger / partnership, it would have been clearly indicated on the press release.

[LEX]

What his personal wealth got to do with anything ?[/qoute]
When you are the single largest inverstor in the company, I'd say it has alot to do with something.

While D.M. does admire and support the Euphonix tools and hardware/technology they have created, it is still a business.

Having to continually fund and support can be expensive if the turn around on that is plus 3 years.



No !

What you described as a buy out is absolutely no different to when a company is acquired.

We are arguing semantics, to me personally I couldn't care less what term is used , as an acquisition and a buy out is the same thing, but a merger it is not IMO, that is different to an acquisition as its indicating that a company is investing in another but not acquiring it - i.e. Buying in to a % of a company to form a partnership. If it was a merger / partnership, it would have been clearly indicated on the press release.

Buy out and acquisition mean two different things in the business world.

And we might not necessarily know if all the percentage of Euphonix was purchased by AVID since Euphonix was a private company.

Yes, a merger is a different sort of animal as they would be putting all their funds together as one. But we don't know, and probably won't know what stakes are still held by those who have invested heavily into Euphonix.
There are some other heavy industry hitters who have invested in Euphonix.

Though, I'm pretty sure that AVID is now the single largest percentage holder in Euphonix.

LEX

[TerryG]

...Though, I'm pretty sure that AVID is now the single largest percentage holder in Euphonix.

LEX

Yes, and the percentage is...




100 :wink:

[LEX]

Yes, and the percentage is...




100 :wink:

Well not really.

Acquisition

Any deal where the bidder ends up with 50% or more of the target is called an acquisition. A Bidder is the entity that makes the purchase or the offer to purchase. The Target is the entity being purchased, or the entity in which a stake is being purchased. The Vendor is the entity that sells or disposes of the target entity.

Notice. 50 percent or more. Not 100 percent.

Merger

A true merger is actually quite rare. Many acquisitions are described as mergers but in a true merger, there is a one-for-one share swap, for shares in the new company. If the swap is not on equal terms then this is an acquisition.

Buyout
The purchase of the entire holdings or interests of an owner or investor.

Notice in Avid's announcement, they use the word, "acquire", not buy or buy out.

There is probably a whole slew of terms and conditions that AVID has to stick to in order to complete the acquistion.

Now that that is straight.

LEX

[TAFKAT]

Cool,

I accept your point on the correct term in regards to acquisition , but with other 3rd parties involved it probably can't be a 100% buy, but I am willing to bet AVID acquired 100% of what Euphonix was still holding, and that would be a vast majority % share.

So my point of it not being a merger still stands.. ;-)

In the past any audio company that was acquired , Steinberg, Pinnacle, Emagic, M-Audio , etc, were in essence bought not merged.

[LEX]

Yes, in the technical sense, this was not a merger.

Pinnacle was bought out buy AVID, as was Steinberg by Yamaha.

LEX

[P.Speaks]

I think that what we might actually see is Eucon for Cubase and Artist Series for PC. Avid might be jugheads about a lot of things PT but when it comes to purely selling hardware to as many folks as they can they don't fool around. Focusrite stuff works with everything. M-Audio works with everything. Heck, last I knew there were even ASIO drivers for the 00x stuff.

One of the key points to me was that they were going to keep making the ICON stuff, so that snuffs out (IMO) any 5MC's working exclusively on PT/Avid in full mode conversation. The only reason the Artists series isn't selling more is because Euphonix was holding off spending any more money to make pc drivers for it as this deal was in the works. Why spend money that you don't have to spend - or have?

I think that Pro Tools and Media Composer users stand to benefit a lot as there may finally be a real bridge being built to make them work together with the seemlessness that many thought would happen years ago when Avid "acquired" Digi. :eusa_wall: (couldn't help myself)

I don't see them strong arming anyone to move over to PT. Sure lots of people use it. But if I don't like it, I don't like it. Simple. There are a couple of options that Avid can't squash in the DAW game no matter what they do and so they are going to have to play nice with them and sell to them hardware as well. Pyramix and SSL Soundscape. And Cubendo benefits from this certainty as those two benefit from Cubendo tech - including Eucon. It's basically a keep your enemies closer kind of deal.

Pyramix is the only DAW that can record/edit/mix DSD/DXD ITB - and 48 tracks worth to boot! SACD is the future kids...scratch that it's now. And the sooner we get on board the better. Summing boxes are just scratching the surface of the hybrid studio. I'll give you a hint: decent analog board, CLASP, 2" 24 track, Pyramix DXD -> SACD. I'd clue you in on more but I'd have to charge you for it - if you need more than that, nothing else I said will matter to you anyway. Just laugh now and figure the joke out when you get home. :eusa_whistle: And SSL is...well, SSL. Nuff said. They are definitely cooking up something with SS and they are not letting the cat out of the bag on it.

Anyhow, I see good things comming for everyone with this historical acquisition. Not just for PT.

[LEX]

I think that what we might actually see is Eucon for Cubase and Artist Series for PC. Avid might be jugheads about a lot of things PT but when it comes to purely selling hardware to as many folks as they can they don't fool around. Focusrite stuff works with everything. M-Audio works with everything. Heck, last I knew there were even ASIO drivers for the 00x stuff.

One of the key points to me was that they were going to keep making the ICON stuff, so that snuffs out (IMO) any 5MC's working exclusively on PT/Avid in full mode conversation. The only reason the Artists series isn't selling more is because Euphonix was holding off spending any more money to make pc drivers for it as this deal was in the works. Why spend money that you don't have to spend - or have?

I think that Pro Tools and Media Composer users stand to benefit a lot as there may finally be a real bridge being built to make them work together with the seemlessness that many thought would happen years ago when Avid "acquired" Digi. :eusa_wall: (couldn't help myself)

I don't see them strong arming anyone to move over to PT. Sure lots of people use it. But if I don't like it, I don't like it. Simple. There are a couple of options that Avid can't squash in the DAW game no matter what they do and so they are going to have to play nice with them and sell to them hardware as well. Pyramix and SSL Soundscape. And Cubendo benefits from this certainty as those two benefit from Cubendo tech - including Eucon. It's basically a keep your enemies closer kind of deal.

Pyramix is the only DAW that can record/edit/mix DSD/DXD ITB - and 48 tracks worth to boot! SACD is the future kids...scratch that it's now. And the sooner we get on board the better. Summing boxes are just scratching the surface of the hybrid studio. I'll give you a hint: decent analog board, CLASP, 2" 24 track, Pyramix DXD -> SACD. I'd clue you in on more but I'd have to charge you for it - if you need more than that, nothing else I said will matter to you anyway. Just laugh now and figure the joke out when you get home. :eusa_whistle: And SSL is...well, SSL. Nuff said. They are definitely cooking up something with SS and they are not letting the cat out of the bag on it.

Anyhow, I see good things comming for everyone with this historical acquisition. Not just for PT.

Well, SSL is pretty much a dead company for the most part. They will do better selling converters and modules than consoles.
Harrison and Neve are anothers that basically are ready for the fire.

SACD. Maybe in the high end audio file community, but not the regular community that buys music. There are few Blu Ray players out there that play SACD's and the ones that do are pricey.

As Blu Ray moves in the the more affordable range, many, many high quality sub $200 BR players are out, these are what 98 percent of the public are buying and replacing their DVD players with.

SACD and DVD Audio disc's didn't really ever take off, and there was little content as well. Just like DVD, there aren't alot of people who are going to replace their entire DVD library with Blu Ray disks.
Most will keep their DVD library, and just upconvert from SD. Even in my 900 DVD collection, the upconvert to 1080i looks pretty good.

Movies that were shot HD or have HD rendered CGI, I buy on Blu Ray, like Transformers 2, or 2012. Buying "The Proposal" (just an example) on Blu Ray over DVD for 10 dollars more, its really not worth it.

Analog boards. Maybe for music. Broadcast and Post, which are both bigger individually than music, are strictly digital now.

Besides, we all know that many, many records are made in peoples garages and bedrooms. Rent a space for 2 days, record drums, and do the rest at home.

If you are refering to high end digital 2" transfers, I hear you. But the record companies are already setting up shops to do all these archival transfers in house.

The sooner people start letting go of past "methods" and start looking toward what the digital future brings, we'll get there sooner.
On that note as well, movie theaters are already making the transition to digital. About 30 percent are already converted. And those that have, are still being charges 1000 per film reel (when the cost is really 50 bucks) because the movie studios are putting that money back into the theaters to convert them to digital.

Film, is going away. Even Dolby is hurting because there are 70 percent less films that are going out to an optical track.

Just some thoughts to the digital future.

LEX

[funkcity]

I think that what we might actually see is Eucon for Cubase and Artist Series for PC. Avid might be jugheads about a lot of things PT but when it comes to purely selling hardware to as many folks as they can they don't fool around. Focusrite stuff works with everything. M-Audio works with everything. Heck, last I knew there were even ASIO drivers for the 00x stuff.

One of the key points to me was that they were going to keep making the ICON stuff, so that snuffs out (IMO) any 5MC's working exclusively on PT/Avid in full mode conversation. The only reason the Artists series isn't selling more is because Euphonix was holding off spending any more money to make pc drivers for it as this deal was in the works. Why spend money that you don't have to spend - or have?

I think that Pro Tools and Media Composer users stand to benefit a lot as there may finally be a real bridge being built to make them work together with the seemlessness that many thought would happen years ago when Avid "acquired" Digi. :eusa_wall: (couldn't help myself)

I don't see them strong arming anyone to move over to PT. Sure lots of people use it. But if I don't like it, I don't like it. Simple. There are a couple of options that Avid can't squash in the DAW game no matter what they do and so they are going to have to play nice with them and sell to them hardware as well. Pyramix and SSL Soundscape. And Cubendo benefits from this certainty as those two benefit from Cubendo tech - including Eucon. It's basically a keep your enemies closer kind of deal.

Pyramix is the only DAW that can record/edit/mix DSD/DXD ITB - and 48 tracks worth to boot! SACD is the future kids...scratch that it's now. And the sooner we get on board the better. Summing boxes are just scratching the surface of the hybrid studio. I'll give you a hint: decent analog board, CLASP, 2" 24 track, Pyramix DXD -> SACD. I'd clue you in on more but I'd have to charge you for it - if you need more than that, nothing else I said will matter to you anyway. Just laugh now and figure the joke out when you get home. :eusa_whistle: And SSL is...well, SSL. Nuff said. They are definitely cooking up something with SS and they are not letting the cat out of the bag on it.

Anyhow, I see good things comming for everyone with this historical acquisition. Not just for PT.

P.S
You couldn't be more wrong on some points here.
ICON will continue with the aid of Eucon. PT mix software has been upgrading to Euphonix style for 3 years now!
Artist will have PC sware...soon
5MC and System 5 is a MUCH preferred surface than ICON. Top flight operations will demand it.
AVID MediaComposer/Nitris and ProTools working with Video Satellite it quite powerful....Nobody has that integration.
Pyramix is a very powerful non-starter. They have zero to no representation in the US and are widely known to be user-unfriendly in the user interface. Great for classical recording.

[LEX]

P.S
You couldn't be more wrong on some points here.
ICON will continue with the aid of Eucon. PT mix software has been upgrading to Euphonix style for 3 years now!
Artist will have PC sware...soon
5MC and System 5 is a MUCH preferred surface than ICON. Top flight operations will demand it.
AVID MediaComposer/Nitris and ProTools working with Video Satellite it quite powerful....Nobody has that integration.
Pyramix is a very powerful non-starter. They have zero to no representation in the US and are widely known to be user-unfriendly in the user interface. Great for classical recording.

Exactly. SACD is the future? What decade are you living in?

LEX